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Direct mail campaign

MSC Direct mail campaigns

Most Direct Mail pieces are a part of a bigger campaign, specifically designed to meet your objective such as driving attendance to a seminar. MSC Pomurje will work with you to create an attractive direct mail piece that flows with your message, has a call to action and is delivered in a timely manner.

Whatever your offer, we make sure that the offer is clear, concise and meets the following criteria:

  • Fulfills a perceived need
  • Has a good perceived value
  • Is practical
  • Is unique
  • Is appropriate given the customer, the brand
  • Has a clear connection with the brand

Follow Up

Just as important as the piece itself, Direct Mail and Email campaigns should be followed up with a phone call. MSC Pomurje telemarketing experts understand your market and are highly trained to talk with potential customers. Effective campaigns integrate reaching out to the list at the time your Direct Mail piece lands.

Example of Campaign, small company in sport industry

The campaign will consist of a joint direct mail shot to a targeted number of two companies as selected by customer – in and around customers area. The business area for both companies is seen as a growth area and this campaign will be to target local business.

The outline of the campaign is to produce a covering letter highlighting the benefits of “business membership” and “team building” to the companies identified. Two A4 flyers will be attached to the covering letter, one for Customer 1 and one for Customer2. These two A4 flyers and covering letter will then be posted. Approximately 3 to 4 days later a follow up call will be made to the companies in order to generate awareness and obtain new business.

Table of targets
(under NDA)

Cost schedule
The following is a fixed firm price which includes all services.

The cost includes:
• The database.

  •   A one of usage of the companies as identified above.
  •   Database loading and hosting onto the MSC Adriatics LP system.
  •   Merging, cleansing and pre-pairing the data.
  •   Producing an Excel file for address printing.

• The calling.

  • Production of the calling script.
  • Up to 3 attempts to each company identified.
  • Mobile and fixed lines will be called.
  • Calling only within Slovenia.
  • All calling will be conducted in Slovene
  • Native speakers will be used.
  • The supply of company records.

• All associated management costs & reporting costs.

• The mail shot.

  • 1 flyer for Customer 1 and 1 for Customer 2
  • Printing in full colour on both sides of the A4 paper.
  • Printing of the covering letter – black & white
  • The supply of the A4 paper – Claro 135g or similar.
  • The supply of an window DL size envelope
  • Full colour printing on the envelope (two logos, tag, post mark).
  • Folding the A4 paper.
  • Stuffing the envelope.
  • The postage costs.
  • All associated management costs & reporting costs.