Campaign approach
Campaign brief
We spend time with you and your marketing personnel to ensure we fully understand all aspects of the campaign, the objectives of the campaign, the audience you are targeting, profile of the ideal prospect, the competition, the proposition you are making.
Campaign document
Once the requirements are understood we produce a "campaign set up document" to demonstrate we have understood what we are being asked to deliver. It details all aspects of the campaign. This document is then sent to you for modification and final approval.
The set up
Back at MSC Pomurje we allocate the appropriate resources and set up our internal systems with the chosen contact data. This could be data we have created on your behalf, or supplied by you or a third party. The team involved are thoroughly briefed by the MSC Pomurje account manager - your involvement is key.
Execution
Reporting as agreed in the campaign document are sent out to you on a regular basis either manually or electronically. Daily phone contact, regular meetings with the account manager also take place. The marketing and sales data is continually updated as the work progresses.
Campaign summary
At the end of the project a comprehensive campaign summary is compiled and delivered to you. This provides you with an analysis of the results and a management summary of the information gathered.